Privacy policy

Privacy Policy for Display Geek (www.displaygeek.co.uk)

Last Updated: 6th July 2025

At Display Geek, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit and make purchases from www.displaygeek.co.uk (our "Site"). It also outlines your rights regarding your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

Display Geek is operated by A & S Traders (NW) Ltd (or "we", "us", "our"). We are the data controller responsible for your personal data. Our Contact Details:

• Email: sales@displaygeek.co.uk
• Address: Butts Mill, Butts Street Leigh WN7 3AE, Tel:07832188065
• For any questions regarding this Privacy Policy or our data protection practices, please contact us at the email address provided above.

2. What Personal Data We Collect and Why

We collect various types of personal data for specific purposes to operate our business and provide you with our services.

a. Information You Provide Directly to Us: When you make a purchase, create an account, sign up for our newsletter, or contact us, you may provide us with:

• Identity Data: Your first name, last name, title.
• Contact Data: Billing address, delivery address, email address, telephone numbers.
• Financial Data: Payment card details (these are processed securely by our third-party payment gateway providers, such as Stripe or PayPal, and are not stored directly by us).
• Transaction Data: Details about payments to and from you, and other details of products and services you have purchased from us (e.g., product names, quantities, prices).
• Profile Data: If you create an account, your username and password, your purchase history, preferences, feedback, and survey responses.
• Communication Data: Any communication you send to us, whether through the contact form on our website, email, text, social media messaging, social media posting, or any other communication.

Purposes of Collection and Our Lawful Basis: We process this data primarily for:

• Contractual Necessity (UK GDPR Article 6(1)(b)): To process your orders, manage your account, deliver products to you, and provide customer support related to your purchase. This data is essential for us to fulfil our contract with you.
• Legitimate Interests (UK GDPR Article 6(1)(f)): To improve our services, understand customer preferences, prevent fraud, enhance the security of our Site, and manage our business operations effectively. For example, analysing purchasing patterns to optimize stock.
• Consent (UK GDPR Article 6(1)(a)): For sending you marketing communications (if you have actively opted in to receive them). You have the right to withdraw your consent at any time by contacting us or using the unsubscribe link in our emails.
• Legal Obligation (UK GDPR Article 6(1)(c)): To comply with legal or regulatory requirements, such as tax and accounting obligations.

b. Information We Collect Automatically: When you visit our Site, we may automatically collect certain information about your device and Browse activity using cookies and similar technologies.

• Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services (e.g., pages viewed, products added to cart, time spent on pages, navigation paths).

Purposes of Collection and Our Lawful Basis: We process this data for:

• Legitimate Interests (UK GDPR Article 6(1)(f)): To ensure our website functions correctly and securely, improve user experience, analyse website traffic, and detect and prevent fraud or cyberattacks.
• Consent (UK GDPR Article 6(1)(a)): For non-essential cookies (e.g., analytics or marketing cookies). Our cookie banner will allow you to manage your preferences, and you have the right to withdraw your consent at any time.

c. Information from Third Parties: We may receive personal data about you from various third parties, such as:

• Analytics Providers: (e.g., Google Analytics).
• Payment and Delivery Services: payment gateways like Stripe/PayPal/Shop Pay, shipping carriers like Evri, DX, DHL, DPD) who provide us with transaction and delivery details necessary for order fulfillment.
• The data we receive from  advertising partners, social media platforms is Purposes of Collection and Our Lawful Basis: We use this data to understand website performance, process payments, facilitate deliveries, and improve our marketing efforts. Our lawful basis is typically Contractual Necessity (for payment/delivery) or Legitimate Interests (for analytics/marketing, subject to your cookie consent where applicable).

3. How We Use Your Personal Data

We use your personal data for the following key purposes:

• To process and fulfill your orders, including payment processing, fraud prevention, and product delivery.
• To manage your Display Geek account and provide you with responsive customer support.
• To send you essential service-related communications such as order confirmations, shipping updates, and important notices.
• To improve our website, products, and services based on your interactions, preferences, and feedback.
• To send you marketing communications (if you have opted in) about new products, promotions, or special offers we believe may be of interest to you.
• To comply with our legal obligations (e.g., maintaining financial records for tax purposes, responding to lawful requests from authorities).
• To detect and prevent fraud, unauthorised access, and other malicious activities to protect our business and our customers.

4. Who We Share Your Personal Data With

We may share your personal data with the following categories of third parties for the purposes outlined in this policy:

• Payment Processors: Such as Stripe and PayPal, who securely handle your payment transactions. We do not store your full payment card details on our servers.
• Delivery Partners: Including Evri, DX, DHL, and DPD, who require your name, delivery address, and contact information to successfully deliver your orders.
• IT and System Administration Providers: Companies that provide services for our website hosting, data storage, technical support, and cyber security.
• Analytics Providers: Such as Google Analytics, who help us understand how users interact with our website to improve its functionality and user experience.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers, where necessary for legal, financial, or business advisory purposes.
• Law Enforcement or Regulatory Bodies: If we are legally required to do so, or to protect our rights, property, or the safety of our customers or others.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We only permit them to process your personal data for specified purposes and in accordance with our documented instructions.

5. Data Security

We have implemented robust and appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. These measures include [mention examples like SSL encryption for data in transit, secure servers, access controls, regular security audits - be specific if you can].

We limit access to your personal data to those employees, agents, contractors, and other third parties who have a legitimate business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. How Long We Keep Your Personal Data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Generally, we retain customer order data for 6 years to comply with UK tax and accounting obligations. Other data may be retained for shorter periods depending on its purpose (e.g., marketing consent is retained until you withdraw it, website usage data for analytics might be anonymized or deleted after [e.g., 26 months for Google Analytics default]).

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Legal Rights

Under UK GDPR, you have several important rights regarding your personal data. These include:

• The right to be informed: About how your personal data is collected and used. This Privacy Policy aims to provide this information.
• The right of access: To request a copy of the personal data we hold about you (commonly known as a Subject Access Request - SAR).
• The right to rectification: To request that we correct any inaccurate or incomplete personal data we hold about you.
• The right to erasure ("right to be forgotten"): To request that we delete your personal data in certain circumstances (e.g., when it is no longer necessary for the purposes for which it was collected).
• The right to restrict processing: To request that we limit how we use your personal data in certain situations (e.g., if you dispute its accuracy).
• The right to data portability: To request that we transfer your personal data to another organisation or to you, in a structured, commonly used, machine-readable format.
• The right to object: To our processing of your personal data in certain circumstances, particularly for direct marketing purposes.
• Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of these rights, please contact us at sales@displaygeek.co.uk. We will respond to your request without undue delay and within one month, in accordance with UK GDPR.

8. Cookies and How We Use Them

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

• What are Cookies? Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners.
• How We Use Cookies: We use cookies for the following purposes:
• Strictly Necessary Cookies: These are essential for our website to function properly (e.g., enabling shopping cart functionality, secure login, remembering your cookie preferences). These do not require your consent.
• Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our website. This helps us to improve the way our website works (e.g., by ensuring users find what they are looking for easily).
• Functionality Cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences (e.g., your choice of language or region).
• Targeting/Advertising Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
• Your Cookie Choices: You can manage your cookie preferences through our cookie consent banner that appears when you first visit our site. Most web browsers also allow you to control cookies through their settings. However, please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.

10. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us directly at sales@displaygeek.co.uk.

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.